Beach shade is a product that uses the wind to create a shaded area. It's a super convenient and useful product- I find it to be significantly easier and better than shade umbrellas. In 2019, I created the branding for the company. The icon is simple enough to work in black/white and when screen printed on the product. Within the icon, the he arch separates the sky from the shade, representing the purpose of the product using simple geometry. The typography suggests a solid, established product while also feeling appropriate for a beach-centered brand. Final product and process is shown below.