This is a conceptual rebrand I created for the "Blue Cross Blue Shield" insurance company, which I have retitled "Cross & Shield." The logo incorporates the shield along with a cross shape, which also reminds of the universal medical plus sign.
This is a conceptual rebrand I created for the "Blue Cross Blue Shield" insurance company, which I have retitled "Cross & Shield." The logo incorporates the shield along with a cross shape, which also reminds of the universal medical plus sign.
